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Nichole Kelly

Founder and Chief Revenue Officer, True North Growth Labs
Revenue Operations, B2B Growth Strategy & Digital Acquisition

Revenue ArchitectureGrowth StrategyAuthor (Social Media ROI)AI Sales 20+ Years Digital GrowthBestselling AuthorSME Digital Ex-President
About

Revenue Engine Architecture & Growth Strategy

Nichole Kelly is the Founder and CEO of True North Growth Labs, a growth consultancy that designs scalable revenue architectures, automated sales pipelines, and AI-enabled outreach engines for mid-market and enterprise organizations.

A recognized pioneer in digital marketing analytics, Nichole is the author of the bestselling book ‘How to Measure Digital & Social Media ROI’ and the former President of SME Digital (Social Media Explorer). She has spent over 20 years guiding CMOs, CROs, and founders in building accountable, data-driven revenue systems that consistently deliver measurable ROI.

Revenue Architecture

“Marketing and sales are not separate silos—they are two sides of a single revenue engine. When data, AI automation, and authentic messaging align, conversion becomes predictable.”

Strategy

Revenue Capabilities

AI-Enabled Sales Automation & Pipeline Design

Implementing multi-channel automated outreach and qualification systems for B2B sales teams.

Marketing ROI Measurement & Analytics

Building clear multi-touch attribution models that prove marketing contribution to closed revenue.

Executive Thought Leadership & Outbound Systems

Transforming C-suite profiles into active business generation engines on LinkedIn.

Capabilities

Core Competency Areas

Revenue Architecture
Marketing ROI Author
AI Sales Systems
Growth Strategy
Pipeline Automation
SME Digital President
Keynote Speaker
Digital Analytics
Career

Career Journey

Founder & CEO

True North Growth Labs • 2020 -- Present

Building AI-driven sales automation, LinkedIn conversion systems, and scalable revenue engines.

President

SME Digital (Social Media Explorer) • 2012 -- 2018

Led premier digital agency delivering social ROI frameworks for Fortune 500 brands.

Author & Keynote Speaker

McGraw-Hill Publishing • 2012 -- Present

Published leading business text on digital measurement and delivered keynotes worldwide.

By the Numbers

Bestseller
Author McGraw-Hill
20+
Years Digital Growth
100+
Pipelines Built
AI
Sales Automation
Academic

Education

B.S. in Marketing & Information Systems

University Department of Marketing

Leadership

Industry Affiliations

American Marketing Association (AMA)

Keynote Speaker & Member

Digital Analytics Association (DAA)

Professional Member

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