Founder and Chief Revenue Officer, True North Growth Labs
Revenue Operations, B2B Growth Strategy & Digital Acquisition
Nichole Kelly is the Founder and CEO of True North Growth Labs, a growth consultancy that designs scalable revenue architectures, automated sales pipelines, and AI-enabled outreach engines for mid-market and enterprise organizations.
A recognized pioneer in digital marketing analytics, Nichole is the author of the bestselling book ‘How to Measure Digital & Social Media ROI’ and the former President of SME Digital (Social Media Explorer). She has spent over 20 years guiding CMOs, CROs, and founders in building accountable, data-driven revenue systems that consistently deliver measurable ROI.
“Marketing and sales are not separate silos—they are two sides of a single revenue engine. When data, AI automation, and authentic messaging align, conversion becomes predictable.”
Implementing multi-channel automated outreach and qualification systems for B2B sales teams.
Building clear multi-touch attribution models that prove marketing contribution to closed revenue.
Transforming C-suite profiles into active business generation engines on LinkedIn.
Building AI-driven sales automation, LinkedIn conversion systems, and scalable revenue engines.
Led premier digital agency delivering social ROI frameworks for Fortune 500 brands.
Published leading business text on digital measurement and delivered keynotes worldwide.
By the Numbers